The brand assets and custom typeface Thompson Modern were used in an overhaul of the JWT online presence.
JWT Rebrand
Global rebrand of J. Walter Thompson (JWT), one of the world’s largest and oldest advertising agencies. Historical assets were leveraged, combined with a bespoke typeface. The rebrand needed to be flexible to accommodate 10,000 employees in 200 offices located in 90 countries; speaking 14 different languages.