Design System & Guidelines
The campaign reimagines the iconic American Express campaign "Don't Leave Home Without It" with an interchangeable system based on "Don't Live Life Without It." This is combined with a visual re-imagining of the AmEx card itself as a sketch, replacing the classic AmEx Centurion image with the the individual cardholder, following and backing the carldholder throughout major (and minor) life and business moments. 
Back to Top