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![](https://cdn.myportfolio.com/1f84745833736ecdc26ec1a4c0343f7c/a65361ac-f7bf-4f9d-ba5b-2dd6a8a07436_rw_1920.jpg?h=efd92f7ddd8a52a5764aab4eb5a040dd)
![](https://cdn.myportfolio.com/1f84745833736ecdc26ec1a4c0343f7c/76205074-9c9b-49cc-8d06-6009971ff3f1_rw_1920.jpg?h=017413ee8cf5d84dd7084cecc2552cdf)
![](https://cdn.myportfolio.com/1f84745833736ecdc26ec1a4c0343f7c/59294d92-707c-48c7-a312-5d7821d11abf_rw_1920.jpg?h=db7d4c32826014458d24e993040b483c)
![](https://cdn.myportfolio.com/1f84745833736ecdc26ec1a4c0343f7c/0043ada9-87eb-4672-83bb-d0645fca2709_rw_1920.jpg?h=3f3ffe79425a85cb7b1d943da6b0fefd)
![](https://cdn.myportfolio.com/1f84745833736ecdc26ec1a4c0343f7c/71a972f6-0991-446e-9f03-ae0aa8cf7b40_rw_1920.jpg?h=50d915afedc628b0b58baf627e437e6d)
![](https://cdn.myportfolio.com/1f84745833736ecdc26ec1a4c0343f7c/88a82bda-86e7-4c13-b902-e4e8b66e691c_rw_1920.jpg?h=6da1fa042040405bdae899bcfcb6dfb3)
![](https://cdn.myportfolio.com/1f84745833736ecdc26ec1a4c0343f7c/ba4fafff-6c5b-414f-a043-8a385451e4ce_rw_1920.jpg?h=f9f274545b72360f3017a32f50c1a31b)
![](https://cdn.myportfolio.com/1f84745833736ecdc26ec1a4c0343f7c/99156807-baf6-4669-ba4a-149ee95ecb02_rw_1920.png?h=49eece9675e2471edc51a2885fe51cfb)
Design System & Guidelines
The campaign reimagines the iconic American Express campaign "Don't Leave Home Without It" with an interchangeable system based on "Don't Live Life Without It." This is combined with a visual re-imagining of the AmEx card itself as a sketch, replacing the classic AmEx Centurion image with the the individual cardholder, following and backing the carldholder throughout major (and minor) life and business moments.
![](https://cdn.myportfolio.com/1f84745833736ecdc26ec1a4c0343f7c/f9090ef5-768f-48f2-8d56-5718b768a928_rw_1920.jpg?h=491d52c7809d0e7c1feb68b4e71079f9)
![](https://cdn.myportfolio.com/1f84745833736ecdc26ec1a4c0343f7c/03579da9-9e39-4344-aa21-29a2507202de_rw_1920.png?h=2ba2e72747a83f635b2e821c15b51b31)
![](https://cdn.myportfolio.com/1f84745833736ecdc26ec1a4c0343f7c/64916dac-98a3-422a-b88f-09bc6fa50141_rw_1200.gif?h=3206e9c959ab718a803ce8dd3d408c78)