The custom stenciled type used in the Oxgut Hose Co. wordmark was inspired by the markings most firehoses have to identify the fire department, hose ratings, and hose testing. The stenciled type on the hoses often becomes an integral part of the Oxgut product design.
The infinity hose logomark is a simple and direct way to convey the "second service" approach of up-cycling and reuising a durable material that is typically discarded.
Oxgut Hose Co. website design.
Oxgut product illustrations for use online and in print applications.
Oxgut Hose Co. logo family and identity collateral system design.
The color palette was inspired directly from fire hose samples used in the Oxgut product line.