Freelance design and art direction for Pereira O'dell, helping Jet with a major re-launch as a brand focused on serving city-dwellers.
The campaign, "Our Carts are Different Here" launched in NYC, Boston, Philadelphia and DC in the fall of 2018. It included TV, a massive OOH buy, digital audio, and social/digital. The work celebrated Jet's new city target and the way they shop. High fashion, basics, local goods and fresh foods. All in one place.
Colophon
Pereira O'dell
Suz Keen, Jake Dubs (Creative Directors), David Mattera (Copywriter) Perry Morton (Art Director)
Tennille Teague (Head of Content Production). And all the rest of the awesome team there.
Suz Keen, Jake Dubs (Creative Directors), David Mattera (Copywriter) Perry Morton (Art Director)
Tennille Teague (Head of Content Production). And all the rest of the awesome team there.
Photography / Video
Scottie Cameron (Photographer), Alex Prager (Director)
Scottie Cameron (Photographer), Alex Prager (Director)
Typography
Publico by Commercial Type
Jet custom sans serif by Dalton Maag
Publico by Commercial Type
Jet custom sans serif by Dalton Maag