Modern-day slavery exits to a degree that surprises many when they hear the number: an estimated 45.8 million people are enslaved in the world today in various forms. The Global Fund to End Slavery is a public-private partnership that leverages new government and private sector resources to dismantle the systems of slavery.
The JWT Design Team was tasked with creating an effective brand for the Global Fund. After distilling their mission into the simple message of "Unite. Invest. Impact." we created a dynamic visual brand mark, which was designed for animation and to change over time as the goals of the Global Fund are achieved.