Each Apple product family has their own Smart Sign, creating the need for IA and design of over 1,000 unique screens for a closed system iOS app. The Smart Screens use iPads mounted flush in a solid acrylic wedge block. Each of the nearly 500 Apple stores has several signs (there is one sign per product, some stores have over 100 signs) with over 1 million customers interacting with them per day.   
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