ESPN Endless Drama on Slate, Creativity Online, and Salon.com
Endless Drama (read previous post on ESPN’s Endless Drama launch) was featured on the homepage of Creativity Online as an Adcritic Interactive pick from March 13-15! That’s a first for me. Slate also has an article, and Salon.com as well.
Posted on March 29, 2008
Sadie Magazine
Sadie is a magazine for young women… but it’s not your typical makeup and fashion articles. The writers and editors at the magazine have put a lot of work into it and have several good contributers and articles on subjects that range from hip-hop in Cuba to transgendered teens. And good art and music coverage, too.
After only a few months, the magazine is getting some good press, tons of hits, and have been asked to contribute to the online version of Elle Magazine. Women and girls in the know say Sadie could be “the new Sassy” which was a girls mag from the late ’80s with a revered, almost cult-like following. So if you know any young girls looking for something non-mainstream (and cool) point ‘em towards Sadie.
So, you may ask… why am I writing about this? Well, my girlfriend is one of the founding editors, and I helped out with a design for their identity and the site. There are still some bugs to be worked out (design-wise) but overall, Sadie is making quite a positive debut.
Posted on March 29, 2008
Endless Drama
After several weeks of hard work from all involved, my latest project at Arnold has launched. It’s another promotion for their Fantasy Baseball offering. The concept centers around the fact that Fantasy Baseball is six months of ups and downs in your league, drama if you will. I’ll be honest here and tell you up front that I actually don’t play the game, but I’m taking everyone’s word for it. So, we came up with a fake soap opera, done in the style of the daytime shows, except that all of the action centers around Fantasy Baseball. We used real soap stars, filmed it on a real soap set (with a soap director), had cameos by MLB ballplayers (even a Yankee; Jorge Posada) and starred ESPN commentators.
Two of the spots will run on T.V.; the rest will be webisodes. We we charged with creating a site to house the episodes and a couple of other promotional goodies. Check it out at endlessdrama.com.
Posted on March 5, 2008
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