This demo reel highlights some of the digital work I art directed and concepted for the pitch. We had lots going on here… a veritable cornucopia of buzzword technology (most of which we were able to prototype in-house.) All supporting the idea of ispossible.

Endless Drama, an integrated campaign for ESPN Fantasy Baseball (which included a mock soap opera) won a silver world medal at the 2009 New York Festival. See more of the work in my portfolio.

Last winter, I almost bought the Canon 5D Mark II. I bought this camera instead. $13 on ebay, sweet leather case included. It was a way of purposefully limiting myself gear-wise, and rediscovering film. Plus, I had a strong hunch that Canon would be coming out with the poor man’s version of the 5D before long, and that proved to be true.

The Argus C3 has a lot of history behind it. You can read about it here. Most importantly, it seems to be responsible for 35mm becoming the dominant film format. In other words, defining photography as most of us know it; including digital.

I’ll talk a little more about how the camera works in later posts, and get some sample images up. For now, I will say that it’s really fun to use and figure out.

Recycling moments happen all the time, every day. Most of the time it’s as easy as a simple choice: where do I throw it away? It’s just a matter of changing a mindset. These moments are what we tapped into with the Recycling Moments campaign for San Francisco Environment, the San Francisco organization in charge of educating the public about recycling. This city is one of the most progressive cities in the country when it comes to recycling–and now, composting–but there is always room for improvement until we reach zero waste.

Art direction for integrated campaign to promote recycling in San Francisco. Ogilvy West, San Francisco. See my portfolio for more of the work.

We also created an 8 bit-style game, “Recycle Slam.” I composed the soundtrack using Reason.