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	<title>Jonathan Ratcliff &#187; Design / Work</title>
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	<link>http://jonathanratcliff.com/blog</link>
	<description>Interactive art director / designer</description>
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		<title>Apple</title>
		<link>http://jonathanratcliff.com/blog/2010/05/11/apple/</link>
		<comments>http://jonathanratcliff.com/blog/2010/05/11/apple/#comments</comments>
		<pubDate>Tue, 11 May 2010 23:37:46 +0000</pubDate>
		<dc:creator>Jonathan</dc:creator>
				<category><![CDATA[Design / Work]]></category>

		<guid isPermaLink="false">http://jonathanratcliff.com/blog/?p=1096</guid>
		<description><![CDATA[I am currently working on a project at Apple in Cupertino. It&#8217;s an exciting project, more on that later!
]]></description>
			<content:encoded><![CDATA[<p><div id="attachment_1097" class="wp-caption alignnone" style="width: 500px"><img src="http://jonathanratcliff.com/blog/wp-content/uploads/2010/05/apple_white_on_Black.gif" alt="Apple" title="Apple" width="490" height="300" class="size-full wp-image-1097" /><p class="wp-caption-text"> </p></div><br />
I am currently working on a project at Apple in Cupertino. It&#8217;s an exciting project, more on that later!</p>
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		<title>Photography: Thao Nguyen in SPIN</title>
		<link>http://jonathanratcliff.com/blog/2009/11/23/photography-thao-nguyen-in-spin/</link>
		<comments>http://jonathanratcliff.com/blog/2009/11/23/photography-thao-nguyen-in-spin/#comments</comments>
		<pubDate>Mon, 23 Nov 2009 08:59:30 +0000</pubDate>
		<dc:creator>Jonathan</dc:creator>
				<category><![CDATA[Design / Work]]></category>

		<guid isPermaLink="false">http://jonathanratcliff.com/blog/?p=966</guid>
		<description><![CDATA[A photo of mine from a shoot with Thao Nguyen is in the December 2009 issue of SPIN Magazine, accompanying a full-page article. The  article is also online. Thao was great to work with, and her music is fantastic.


]]></description>
			<content:encoded><![CDATA[<p>A photo of mine from a shoot with <a href="http://www.thaomusic.com/">Thao Nguyen</a> is in the December 2009 issue of SPIN Magazine, accompanying a full-page article. The <a href="http://www.spin.com/articles/hot-new-band-thao-get-down-stay-down" rel="nofollow"> article</a> is also online. Thao was great to work with, and her music is fantastic.</p>
<p><a href="http://www.flickr.com/photos/ratcliff/4126910507/sizes/o/"><img alt="" src="http://farm3.static.flickr.com/2567/4126910507_b84c8f13e5.jpg" class="alignnone" width="500" height="500" /></a></p>
<p><a href="http://www.flickr.com/photos/ratcliff/4127682148/sizes/o/"><img alt="" src="http://farm3.static.flickr.com/2603/4127682148_d7cfd2def6_o.jpg" class="alignnone" width="500" height="650" /></a></p>
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		<title>Barclays Bank iShares Pitch</title>
		<link>http://jonathanratcliff.com/blog/2009/10/19/barclays-bank-ishares-pitch/</link>
		<comments>http://jonathanratcliff.com/blog/2009/10/19/barclays-bank-ishares-pitch/#comments</comments>
		<pubDate>Mon, 19 Oct 2009 17:30:43 +0000</pubDate>
		<dc:creator>Jonathan</dc:creator>
				<category><![CDATA[Design / Work]]></category>

		<guid isPermaLink="false">http://jonathanratcliff.com/blog/?p=977</guid>
		<description><![CDATA[
Barclay&#8217;s Bank: iShares pitch
Ogilvy West had a large share of Barclay&#8217;s Bank iShares digital work when we pitched a full 360º brand campaign. The idea was simple: in the current economic landscape, there are still things that are not impossible. In fact, when diversifying your investments using iShares exchange traded funds, there is a lot [...]]]></description>
			<content:encoded><![CDATA[<p><object width="500" height="281"><param name="allowfullscreen" value="true" /><param name="allowscriptaccess" value="always" /><param name="movie" value="http://vimeo.com/moogaloop.swf?clip_id=7796728&amp;server=vimeo.com&amp;show_title=1&amp;show_byline=0&amp;show_portrait=0&amp;color=c749fc&amp;fullscreen=1" /><embed src="http://vimeo.com/moogaloop.swf?clip_id=7796728&amp;server=vimeo.com&amp;show_title=1&amp;show_byline=0&amp;show_portrait=0&amp;color=c749fc&amp;fullscreen=1" type="application/x-shockwave-flash" allowfullscreen="true" allowscriptaccess="always" width="500" height="281"></embed></object>
<p><a href="http://vimeo.com/7796728">Barclay&#8217;s Bank: iShares pitch</a></p>
<p>Ogilvy West had a large share of Barclay&#8217;s Bank iShares digital work when we pitched a full 360º brand campaign. The idea was simple: in the current economic landscape, there are still things that are not impossible. In fact, when diversifying your investments using iShares exchange traded funds, there is a lot that <em>is</em> possible. And that&#8217;s how the <em>is</em>possible campaign was born.</p>
<p>This demo reel highlights some of the digital work I art directed and concepted for the pitch. We had lots going on here&#8230; a veritable cornucopia of buzzword technology (most of which we were able to prototype in-house.) All supporting the idea of <em>is</em>possible. </p>
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		<title>Awards: ESPN&#8217;s Endless Drama</title>
		<link>http://jonathanratcliff.com/blog/2009/09/19/awards/</link>
		<comments>http://jonathanratcliff.com/blog/2009/09/19/awards/#comments</comments>
		<pubDate>Sat, 19 Sep 2009 08:31:31 +0000</pubDate>
		<dc:creator>Jonathan</dc:creator>
				<category><![CDATA[Design / Work]]></category>

		<guid isPermaLink="false">http://jonathanratcliff.com/blog/?p=929</guid>
		<description><![CDATA[
Endless Drama, an integrated campaign for ESPN Fantasy Baseball (which included a mock soap opera) won a silver world medal at the 2009 New York Festival. See more of the work in my portfolio.
]]></description>
			<content:encoded><![CDATA[<p><a href='http://jonathanratcliff.com/blog/2008/03/05/endless-drama/espn-endless-drama/' rel='attachment wp-att-7' title='ESPN Endless Drama'><img src='http://jonathanratcliff.com/blog/wp-content/uploads/2008/03/endlessdrama_grab1.thumbnail.jpg' alt='ESPN Endless Drama' /></a></p>
<p><em>Endless Drama</em>, an integrated campaign for ESPN Fantasy Baseball (which included a mock soap opera) won a <a href="http://www.newyorkfestivals.com/main.php?p=3,1&#038;wp=info&#038;id=402480">silver world medal</a> at the 2009 New York Festival. See more of the work in my <a href="http://jonathanratcliff.com/portfolio/">portfolio</a>.</p>
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		<title>Photography: The Feathered Leopard</title>
		<link>http://jonathanratcliff.com/blog/2009/06/28/strobist/</link>
		<comments>http://jonathanratcliff.com/blog/2009/06/28/strobist/#comments</comments>
		<pubDate>Mon, 29 Jun 2009 03:41:58 +0000</pubDate>
		<dc:creator>Jonathan</dc:creator>
				<category><![CDATA[Design / Work]]></category>

		<guid isPermaLink="false">http://jonathanratcliff.com/blog/?p=777</guid>
		<description><![CDATA[
Photoshoot for Sadie Magazine, The Feathered Leopard.
]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.flickr.com/photos/ratcliff/3692897764/sizes/o/"><img src="http://farm3.static.flickr.com/2583/3692897764_ab70aa958e_o.jpg" width="490" height="729" /></a><br />
Photoshoot for <a href="http://www.sadiemagazine.com">Sadie Magazine</a>, <a href="http://thefeatheredleopard.com/Shop.html">The Feathered Leopard</a>.</p>
<p><!-- My first adventures in off-camera flash photography, or <a href="http://strobist.blostspot.com/">Strobist</a> style shooting. Having been on several shoots for work, I gave it a go myself, and can tell you that good lighting is waaaay harder than it looks. &#8211;></p>
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		<title>Integrated Campaign: San Francisco Environment</title>
		<link>http://jonathanratcliff.com/blog/2009/05/09/integrated-campaign-san-francisco-environment/</link>
		<comments>http://jonathanratcliff.com/blog/2009/05/09/integrated-campaign-san-francisco-environment/#comments</comments>
		<pubDate>Sat, 09 May 2009 22:49:16 +0000</pubDate>
		<dc:creator>Jonathan</dc:creator>
				<category><![CDATA[Design / Work]]></category>

		<guid isPermaLink="false">http://jonathanratcliff.com/blog/?p=943</guid>
		<description><![CDATA[
Recycling moments happen all the time, every day. Most of the time it&#8217;s as easy as a simple choice: where do I throw it away? It&#8217;s just a matter of changing a mindset. These moments are what we tapped into with the Recycling Moments campaign for San Francisco Environment, the San Francisco organization in charge [...]]]></description>
			<content:encoded><![CDATA[<p><object width="500" height="281"><param name="allowfullscreen" value="true" /><param name="allowscriptaccess" value="always" /><param name="movie" value="http://vimeo.com/moogaloop.swf?clip_id=7713166&amp;server=vimeo.com&amp;show_title=1&amp;show_byline=0&amp;show_portrait=0&amp;color=36A6B2&amp;fullscreen=1" /><embed src="http://vimeo.com/moogaloop.swf?clip_id=7713166&amp;server=vimeo.com&amp;show_title=1&amp;show_byline=0&amp;show_portrait=0&amp;color=36A6B2&amp;fullscreen=1" type="application/x-shockwave-flash" allowfullscreen="true" allowscriptaccess="always" width="500" height="281"></embed></object></p>
<p>Recycling moments happen all the time, every day. Most of the time it&#8217;s as easy as a simple choice: where do I throw it away? It&#8217;s just a matter of changing a mindset. These moments are what we tapped into with the <em>Recycling Moments</em> campaign for San Francisco Environment, the San Francisco organization in charge of educating the public about recycling. This city is one of the most progressive cities in the country when it comes to recycling&#8211;and now, composting&#8211;but there is always room for improvement until we reach zero waste. </p>
<p><img src="http://jonathanratcliff.com/blog/wp-content/uploads/2009/05/sfe_homepage.jpg" alt="Recycling Moments" title="Recycling Moments" width="500" height="287" class="alignnone size-full wp-image-960" /></p>
<p><img src="http://jonathanratcliff.com/blog/wp-content/uploads/2009/05/sfe_sirron.jpg" alt="Recycling Moments" title="Recycling Moments" width="500" height="287" class="alignnone size-full wp-image-961" /></p>
<p><img src="http://jonathanratcliff.com/blog/wp-content/uploads/2009/05/sfe_greenCart.jpg" alt="Recycling Moments" title="Recycling Moments" width="500" height="287" class="alignnone size-full wp-image-959" /></p>
<p>Art direction for integrated campaign to promote recycling in San Francisco. Ogilvy West, San Francisco. See my <a href="http://jonathanratcliff.com/portfolio/">portfolio</a> for more of the work.</p>
<p>We also created an 8 bit-style game, &#8220;Recycle Slam.&#8221; I composed the soundtrack using Reason.</p>
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		<title>Poster: Great Lake Swimmers</title>
		<link>http://jonathanratcliff.com/blog/2009/04/15/poster-great-lake-swimmers/</link>
		<comments>http://jonathanratcliff.com/blog/2009/04/15/poster-great-lake-swimmers/#comments</comments>
		<pubDate>Wed, 15 Apr 2009 07:39:06 +0000</pubDate>
		<dc:creator>Jonathan</dc:creator>
				<category><![CDATA[Design / Work]]></category>

		<guid isPermaLink="false">http://jonathanratcliff.com/blog/?p=1051</guid>
		<description><![CDATA[
Poster for the Great Lake Swimmers when they played at the Bottom of the Hill, in April, 2009. Bandleader Anthony Dekker is a class act, and even signed one of the copies for me. Same process as the White Denim poster; multiple pass inkjet on handmade paper in lieu of actual screenprinting.


Check out the Great [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.flickr.com/photos/ratcliff/4165044071/sizes/o/"><img alt="" src="http://farm3.static.flickr.com/2760/4165044071_0c6d508702_o.jpg" class="alignnone" width="500" height="752" /></a></p>
<p>Poster for the Great Lake Swimmers when they played at the Bottom of the Hill, in April, 2009. Bandleader Anthony Dekker is a class act, and even signed one of the copies for me. Same process as the White Denim poster; multiple pass inkjet on handmade paper in lieu of actual screenprinting.</p>
<p><a href="http://www.flickr.com/photos/ratcliff/4166001116/sizes/o/"><img alt="" src="http://farm3.static.flickr.com/2617/4166001116_eb2444cdf8.jpg" class="alignnone" width="500" height="334" /></a></p>
<p><a href="http://www.flickr.com/photos/ratcliff/4165244485/sizes/o/"><img alt="" src="http://farm3.static.flickr.com/2502/4165244485_b5e19ba6cb.jpg" class="alignnone" width="488" height="500" /></a></p>
<p>Check out the <a href="http://www.greatlakeswimmers.com/">Great Lake Swimmers</a>. If you don&#8217;t like them, you are likely dead inside.<br />
Poster is 13&#8243; x 21&#8243;</p>
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		<title>Poster: White Denim</title>
		<link>http://jonathanratcliff.com/blog/2009/04/08/poster-white-denim/</link>
		<comments>http://jonathanratcliff.com/blog/2009/04/08/poster-white-denim/#comments</comments>
		<pubDate>Thu, 09 Apr 2009 03:35:39 +0000</pubDate>
		<dc:creator>Jonathan</dc:creator>
				<category><![CDATA[Design / Work]]></category>

		<guid isPermaLink="false">http://jonathanratcliff.com/blog/?p=615</guid>
		<description><![CDATA[
Did up a poster for a band from Austin who was coming through town for a show last week. Original plan was to screenprint, but time and resources were short. I ended experimenting with my Epson large format printer using thicker, non-photo art paper and sending the prints through multiple times to simulate the overlays [...]]]></description>
			<content:encoded><![CDATA[<p><img alt="" src="http://farm4.static.flickr.com/3403/3425802878_6b415abd5e_o.jpg" class="alignnone" width="500" height="650" /></p>
<p>Did up a poster for a band from Austin who was coming through town for a show last week. Original plan was to screenprint, but time and resources were short. I ended experimenting with my Epson large format printer using thicker, non-photo art paper and sending the prints through multiple times to simulate the overlays of real screenprinting. It&#8217;s nice to get away from web delivered stuff once in a while.</p>
<p>The downside is you don&#8217;t get the feel of screenprints, and there is no such thing as white ink on a printer, which limits your paper colors somewhat. In fact, the printer is using what it is assuming is the white of the paper as a color to mix colors, so results vary with off-white papers. Both the Bottom of the Hill (SF club) and the band were into it, which was great. I&#8217;ll be selling some on Etsy sometime in the near future.</p>
<p>Check out <a href="http://www.myspace.com/bopenglish">White Denim</a>.<br />
Poster is 13&#8243; x 21&#8243;</p>
<p><img alt="" src="http://farm4.static.flickr.com/3413/3426970474_8907ef8e48_o.jpg" class="alignnone" width="500" height="749" /></p>
<p><img alt="" src="http://farm4.static.flickr.com/3644/3426970628_69d70e1b57.jpg" class="alignnone" width="500" height="334" /></p>
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		<title>Interactive Installation: Inside Light</title>
		<link>http://jonathanratcliff.com/blog/2009/04/03/interactive-installation/</link>
		<comments>http://jonathanratcliff.com/blog/2009/04/03/interactive-installation/#comments</comments>
		<pubDate>Sat, 04 Apr 2009 06:45:54 +0000</pubDate>
		<dc:creator>Jonathan</dc:creator>
				<category><![CDATA[Design / Work]]></category>

		<guid isPermaLink="false">http://jonathanratcliff.com/blog/?p=982</guid>
		<description><![CDATA[
The concept of Chris Hornbecker&#8217;s photo show &#8220;The Inside Light&#8221; (see my poster design for this in a previous entry) was portraits of people&#8217;s inspirational word reflected in either their eyes, or on sunglasses, etc. Great stuff. 
To accompany the show, we created an interactive installation. We let users enter, and interact with projected type [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://farm3.static.flickr.com/2422/3567042625_a018d4bdb6.jpg"><img alt="" src="http://farm3.static.flickr.com/2422/3567042625_a018d4bdb6.jpg" class="alignnone" width="500" height="333" /></a></p>
<p>The concept of <a href="http://hornbeckerphoto.com/">Chris Hornbecker&#8217;s</a> photo show &#8220;The Inside Light&#8221; (see my <a href="http://jonathanratcliff.com/blog/2009/04/02/poster-inside-light/">poster design</a> for this in a previous entry) was portraits of people&#8217;s inspirational word reflected in either their eyes, or on sunglasses, etc. Great stuff. </p>
<p>To accompany the show, we created an interactive installation. We let users enter, and interact with projected type via their iphones, actually any phones with a web browser. All done with standard PHP and Flash, and <a href="http://blog.pixelrevision.com/">Pixelrevision&#8217;s</a> coding brilliance. Big possibilities with that setup for sure.</p>
<p><img alt="" src="http://farm4.static.flickr.com/3084/3567838890_c4cfb521f0.jpg" class="alignnone" width="500" height="333" /></p>
<p><img alt="" src="http://farm4.static.flickr.com/3631/3566995155_7a09a3ecd5.jpg" class="alignnone" width="500" height="333" /></p>
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		<title>Poster: Inside Light</title>
		<link>http://jonathanratcliff.com/blog/2009/04/02/poster-inside-light/</link>
		<comments>http://jonathanratcliff.com/blog/2009/04/02/poster-inside-light/#comments</comments>
		<pubDate>Thu, 02 Apr 2009 08:15:14 +0000</pubDate>
		<dc:creator>Jonathan</dc:creator>
				<category><![CDATA[Design / Work]]></category>

		<guid isPermaLink="false">http://jonathanratcliff.com/blog/?p=915</guid>
		<description><![CDATA[
Poster for Ogilvy West gallery show, spring of 09, photographer Chris Hornbecker. 24&#8243; x 36&#8243;

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			<content:encoded><![CDATA[<p><a href="http://www.flickr.com/photos/ratcliff/4113814681/sizes/o/"><img alt="" src="http://farm3.static.flickr.com/2782/4113814681_6224e47eb2_o.jpg" class="alignnone" width="490" height="728" /></a></p>
<p>Poster for Ogilvy West gallery show, spring of 09, photographer <a href="http://hornbeckerphoto.com/">Chris Hornbecker</a>. 24&#8243; x 36&#8243;</p>
<p><a href="http://farm4.static.flickr.com/3414/3567798392_34ca605da3.jpg"><img alt="" src="http://farm4.static.flickr.com/3414/3567798392_34ca605da3.jpg" class="alignnone" width="500" height="333" /></a></p>
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