Barclays Bank iShares Pitch

Posted on October 19, 2009
Filed Under Design / Work | Leave a Comment

Ogilvy West had a large share of Barclay’s Bank iShares digital work when we pitched a full 360º brand campaign. The idea was simple: in the current economic landscape, there are still things that are not impossible. In fact, when diversifying your investments using iShares exchange traded funds, there is a lot that is possible. And that’s how the ispossible campaign was born.

This demo reel highlights some of the digital work I art directed and concepted for the pitch. We had lots going on here… a veritable cornucopia of buzzword technology (most of which we were able to prototype in-house.) All supporting the idea of ispossible.