Integrated Campaign: San Francisco Environment
Posted on May 9, 2009
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Recycling moments happen all the time, every day. Most of the time it’s as easy as a simple choice: where do I throw it away? It’s just a matter of changing a mindset. These moments are what we tapped into with the Recycling Moments campaign for San Francisco Environment, the San Francisco organization in charge of educating the public about recycling. This city is one of the most progressive cities in the country when it comes to recycling–and now, composting–but there is always room for improvement until we reach zero waste.
Art direction for integrated campaign to promote recycling in San Francisco. Ogilvy West, San Francisco. See my portfolio for more of the work.
We also created an 8 bit-style game, “Recycle Slam.” I composed the soundtrack using Reason.
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