ESPN Fantasy Hall of Fame website… reloaded
Posted on August 31, 2008
Filed Under Design / Work
This summer at Arnold, we updated the ESPN Fantasy Hall of Fame website for this fall’s NFL season. The Fantasy Hall of Fame is part of a larger integrated campaign to promote ESPN’s Fantasy Football products. We went live last season with the Hall of Fame, a truly integrated campaign (broadcast, web, print) which celebrates unsung and surprise heros of football which end up winning fantasy player’s leagues. Funny stuff all in all.
So, for this year, we did some remodeling of the Hall of Fame website; which we had interactive shop Code and Theory produce last year after we initially concepted it. This year we spruced up some of the graphics, improved the IA, and created a couple new sections. The first are the Smack Plaques, which allow you to talk smack to your fantasy league team-mates in trophy form. We also partnered with Crown Royal, for their own smack-talk section. Another sponsor was Geico, which allowed us to use the Geico Caveman for some TV and web video content, which is also on the site and found it’s way into in rich media video banner ads. So go check it out and send your frenemies a smack plaque right now!
