ESPN Fantasy Hall of Fame website… reloaded
Posted on August 31, 2008
Filed Under Design / Work | 4 Comments
This summer at Arnold, we updated the ESPN Fantasy Hall of Fame website for this fall’s NFL season. The Fantasy Hall of Fame is part of a larger integrated campaign to promote ESPN’s Fantasy Football products. We went live last season with the Hall of Fame, a truly integrated campaign (broadcast, web, print) which celebrates unsung and surprise heros of football which end up winning fantasy player’s leagues. Funny stuff all in all.
So, for this year, we did some remodeling of the Hall of Fame website; which we had interactive shop Code and Theory produce last year after we initially concepted it. This year we spruced up some of the graphics, improved the IA, and created a couple new sections. The first are the Smack Plaques, which allow you to talk smack to your fantasy league team-mates in trophy form. We also partnered with Crown Royal, for their own smack-talk section. Another sponsor was Geico, which allowed us to use the Geico Caveman for some TV and web video content, which is also on the site and found it’s way into in rich media video banner ads. So go check it out and send your frenemies a smack plaque right now!
Cherry Bomb
Posted on August 18, 2008
Filed Under Design / Work | Leave a Comment
I have some artwork in another gallery in NYC. The show is called Cherry Bomb; the opening went well from what I hear… unfortunately I was unable to attend since I was wrestling my iPhone back from a grizzly bear in the Tetons at the time. But I now have bear mace that can shoot 50 feet, so watch out suckas!
The show was put on by Sadie Magazine and Metro Color Collision.
Cross Country
Posted on August 16, 2008
Filed Under Journal | 2 Comments
We are in the middle of a cross country journey… check the map. Right now we are in Colorado after spending a few amazing days at the Possibility Alliance, an experimental new eco-community in Missouri. A more thorough post will come on that later. And I will also get some ‘real’ photos up on Flickr in addition to the geo-located iPhone snapshots uploaded with AirMe (see previous post on that.)
iPhone 3G and AirMe
Posted on August 12, 2008
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The iPhone 3G can automatically geotag photos, and with this app called AirMe, they can be sent directly to your Flickr account. We’re headed across country from Gloucester, MA to San Francisco; click on the map to see the photos; it will be updated in (near) realtime. Unfortunately, I didn’t download this thing until a day into the trip in Ohio, but it’s working great!
UPDATE, Aug. 16:
The ‘empty’ spots you’ll see on the map are areas with little or no data service. Also, AirMe is a little flukey when driving in and out of service areas, it will keep trying to upload and apparently not realize it has already uploaded a photo successfully. I had the same photo uploaded about 15 times without knowing it!
UPDATE 2, Aug. 22:
The author of the AirMe app has released an update to fix the duplicate uploads. Works much more smoothly now. Also, I’ve learned that if you are in an area with no town nearby, AirMe will just put in “United States” as the area. Given that you are in the U.S. of course.





