SXSW Friday: Arrival
Posted on March 7, 2008
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Well, we made it to Austin. There was a last minute change in the crew and I was psyched to see Lee Walters added to our crew of myself and Katherine ‘Kat’ Dawson. Both very talented art directors. And very talented drinkers, as it turns out. We were charged with reporting back to the gang at Arnold and we had this idea to tell the story through the eyes of a creepy, androgenous cowboy doll. So we are shooting footage of this little guy in all sorts of shennanigans. more on that later.
After registering, we got into the sauce early (both barbecue and the booze kind) at the famous Iron Works barbecue joint in Austin. We headed up to Guadelupe street to check that out, and our cabby blazed up a nice sized joint. People in Austin seem nice for sure. And the ‘keep Austin weird’ thing seems fitting. Then some more drinks at a tent party thingey across from the convention center. And then some more drinks at a rooftop party put on by… We finally hooked up with Paulo and had a tasty dinner at … before heading to a show at Antone’s. We saw Bob Schneider. (see review below.)
Austin seems pretty cool. Not the most physically attractive city, but the nightlife (at least while SXSW is happening) definitely delivers. Just watch out for the douchey college kids out late on 6th street.
Endless Drama
Posted on March 5, 2008
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After several weeks of hard work from all involved, my latest project at Arnold has launched. It’s another promotion for their Fantasy Baseball offering. The concept centers around the fact that Fantasy Baseball is six months of ups and downs in your league, drama if you will. I’ll be honest here and tell you up front that I actually don’t play the game, but I’m taking everyone’s word for it. So, we came up with a fake soap opera, done in the style of the daytime shows, except that all of the action centers around Fantasy Baseball. We used real soap stars, filmed it on a real soap set (with a soap director), had cameos by MLB ballplayers (even a Yankee; Jorge Posada) and starred ESPN commentators.
Two of the spots will run on T.V.; the rest will be webisodes. We we charged with creating a site to house the episodes and a couple of other promotional goodies. Check it out at endlessdrama.com.
SXSW 08… here we come!
Posted on March 3, 2008
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The good old folks at Arnold (my current employer) have decided to send three of us down to the South by Southwest 08 Interactive conference down in Austin, which runs from Friday, March 7 to Tuesday the 11th. A little reward for the several 60+ hour weeks that I’ve been having lately to launch the latest ESPN promotion? Perhaps. Unfortunately, it doesn’t coincide with the music festival which is legendary for it’s parties and breaking new bands. But I’m sure it will be fun regardless, and who could pass up five free days in a nice hotel, some good parties, and a generous dining per diem? And maybe learn something in the panels as well, which look pretty interesting.
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