Endless Drama
Posted on March 5, 2008
Filed Under Design / Work
After several weeks of hard work from all involved, my latest project at Arnold has launched. It’s another promotion for their Fantasy Baseball offering. The concept centers around the fact that Fantasy Baseball is six months of ups and downs in your league, drama if you will. I’ll be honest here and tell you up front that I actually don’t play the game, but I’m taking everyone’s word for it. So, we came up with a fake soap opera, done in the style of the daytime shows, except that all of the action centers around Fantasy Baseball. We used real soap stars, filmed it on a real soap set (with a soap director), had cameos by MLB ballplayers (even a Yankee; Jorge Posada) and starred ESPN commentators.
Two of the spots will run on T.V.; the rest will be webisodes. We we charged with creating a site to house the episodes and a couple of other promotional goodies. Check it out at endlessdrama.com.